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He stated that "Guys like to play games, but not necessarily watch a bunch of shows with games on the screen,' Tiles says. He announced that G4 would be retooled as a male-oriented network, and that the channel would do away with the video game format. Tiles had previously been a senior marketing executive at DirecTV, Fox Sports and ESPN. In September 2005, Neal Tiles replaced Hirschhorn as the channel's president. His co-host, Morgan Webb, remains the only TechTV employee still at the network, with Kevin Pereira, the final pre-merger G4 host, leaving the channel after the network's E3 2012 coverage in early June 2012.
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The only remaining TechTV originated show on G4 is X-Play, which also featured Adam Sessler, who was part of TechTV since its creation in 1998 as ZDTV. However, on the network's affiliate in Canada, the "TechTV" letters remained a part of the name until mid-2009, when the channel was renamed G4 Canada. and the channel became known again as G4. On February 15, 2005, less than a year after the merger, the letters, "TechTV", were officially dropped from the channel's name in the U.S. Networks carrying both channels shut down the TechTV channel post-merger, while G4 enjoyed expansion onto systems carrying only TechTV and not G4 as a result of the merger. Days before the announced sale, Comcast made plans to close the original TechTV production facilities and workforce located in San Francisco, and offered new network headquarters in Los Angeles with openings for 80-100 of the TechTV employees available if they were willing to relocate. confirmed that they sold TechTV to G4 Media which merged both channels to become G4techTV. G4 also offered to sell the right to have a game showcased on the show Pulse.Īs early as 2002, Comcast, the parent company of G4 dropped TechTV from its channel lineups, giving preference to its G4 network and reducing the value of TechTV in the hopes of a possible merger of the two networks.
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G4 also offered what was called a "2 minute unit" which was an advertising package played as if it were part of a G4 program that was long enough to run an entire movie trailer. In 2002, G4 offered advertisers wide latitude to place their products on G4's programs, and even allowing their commercials to appear as if they're a part of the program. Hirschhorn intended G4 to become a vehicle for unconventional advertising. He envisioned that G4 could follow in the footsteps of MTV which in his opinion provided music video producers with a venue for non-traditional television programming. He expected video game creators themselves to eventually produce programming for the network. G4 was created and originally led by Charles Hirschhorn, a former president of Walt Disney Television and Television Animation. The network was launched with thirteen original series. The initial concept was to create a service similar to TechTV but "geared more toward MTV's demographics". On April 22, 2013, the network is scheduled to be re-branded as The Esquire Network. Launched on April 24, 2002, G4 is headquartered in Los Angeles, California, United States, and owned by G4 Media, which is owned by NBCUniversal/Comcast. The channel now has a focus on male-oriented programming, although video games are still represented by the channel. G4, also known as G4 TV, is an American television network, originally geared primarily toward young male adult viewers, originally based on the world of video games.